Young millennials love to host and entertain. Friends or family, colleagues or neighbours, everyone’s welcome. Sometimes that’s planned, sometimes it just happens. Either way, millennials don’t shop crackers, they shop snacks. Toasteds are the perfect canvas for hosts to show off their cracker creativity and provide guests with new and exciting flavour experiences. Our job was to create a story that captured their imagination, right from the shelf.

Every good story needs a good beginning. Ours began with the pack and a fresh contemporary look, bursting with inspiration and bite-sized appetite appeal. Our striking and expressive personality now grabs shoppers’ attention, inviting them to top, dip and create unforgettable moments, all in the company of their favourite people. No rules, just vibes.

From logo to lockups, from photography to type, from colour to copy we created a new brand world that elevated Toasteds premiumness and harmonized the range across six distinct flavour variants. Our new identity has inspired the full website redesign, e-commerce activity and Toasteds’ social media look and feel. Here’s to the next.