When everyone else in your category is trying to look like you and sound like you, how do you stand out? In the luxury world of private jets, you take your brand identity to places others can’t reach.

We started with a bold new proposition: ‘The Speed of Life’, which is packed with intensity, epic in ambition and unapologetically confident. As language, it captures the passion of the Jetcraft business and ‘can do’ nature of their global network. And its sense of energy informed every creative decision we made, including: photography style, logo treatment, typography and tone of voice.

The high-net-worth individuals who come to Jetcraft operate at a high level and have all the expectations associated with that. Our work captured the vibrant pulse of their lives, moved to the rhythm of their needs and created a brand that couldn’t be caught.

In the exciting world of jet planes, seeing is believing. So, we turned our premium brand story into a premium event space where customers could come and experience Jetcraft at its best and in serious style.