Invicta Finance isn’t your average financial institution. Made up of handpicked experts from every field of asset finance, the team is uniquely positioned to make deals that traditional banks can’t. Our job was to bring all their big bank experience and specialist skills together under one new and exciting brand that would set them up for future growth.

Setting up as an independent takes an entrepreneurial mindset – the kind of mindset that all Invicta Finance clients share and appreciate. This connection formed the basis of our “Partners in Ambition” creative approach, with the idea of meeting of minds and convergence of skills informing the new logo, language, design system and iconography.

By focusing on Invicta Finance’s network connections and relationship-building nature, we played to their strengths. The new brand now taps into the specific needs and motivations of high-net-worth individuals to offer them a financing partner that moves just as fast as they do.